Based in Lake Placid, New York, Joann Sandone Reed is a boutique real estate agent for the Adirondack Mountains of northern New York. She is living the marketer’s dream: sell what you love. An entrepreneur and former executive, Joann has more than 30 years business and personal experience in Lake Placid and the surrounding area. She has been helping happy buyers find their piece of Adirondack paradise and selling property throughout the Adirondack region since 2007.
That’s me. Thanks for visiting. I have cycled, ran, paddled, skied, and swam thousands of miles throughout the Adirondack region. I’m also a business person with a specialty in marketing who now has the marketer’s dream job: sell something you love. I love the Adirondack Mountain region of northern New York. If you are reading this, either you do too, or you will soon.
I founded Adirondack Lifestyle and Adirondack Lifestyle Real Estate, in Lake Placid, New York, in 2007, mostly as a way to shine a light on one of the most beautiful parts of the world, the Adirondacks. My real estate specialties and interests include Adirondack Great Camps, international sales, commercial property, resort, alpine, ski and vacation properties, investment property, and the special real estate needs of outdoor sport enthusiasts. I lived and studied abroad and am fluent in German. I dabble in Italian.
A communicator by nature and profession, I founded and publish the online magazine, Adirondack Lifestyle, a photo-rich account of life and culture in the Adirondack mountains. I love introducing people to the awesome Adirondack Lifestyle and helping others reach their real estate, personal, and business goals.
I am associated and work with Merrill L. Thomas, Inc., the leading real estate firm in the Adirondack region. Located on Main Street in Lake Placid, New York, the firm is led by broker/owner, Roby Politi. Roby Politi is one of the few Lake Placid natives you will meet! He has been an active Realtor since 1973 and has been instrumental in the development and expansion of the Lake Placid community.
I’m surrounded by experience and knowledge. My boss, Roby, purchased the Merrill L. Thomas, Inc., business in 1983 and has been its hands-on owner and principal broker ever since. The firm has grown from a staff of 5 to its present status of 21. Merrill L. Thomas, Inc., was the first company in the Adirondack region to establish a full-time vacation rental department. Real estate transactions have grown from $1.5 million in 1983 to over $90 million in 2007. Merrill L. Thomas, Inc., has been ranked #1 in sales volume by the Adirondack Champlain MLS since 2005. The Merrill L. Thomas agency has sold more Adirondack Great Camps than any other firm. This is the authentic Adirondack real estate firm.
I am also surrounded by positive energy and an attitude of service. Roby is a well-known leader and promoter of the Olympic Village. He is currently the Supervisor of the Town of North Elba, the town in which the Village of Lake Placid is located, and member of the Essex County Board of Supervisors. He has served as the Mayor of the Village of Lake Placid and Town Magistrate. Roby served as the President of the Essex County Board of Realtors on several occasions. The man likes the region and his work. It shows. Over the last 5 years, transaction volume for the firm has exceeded $263 million, $100+ million more than the firm’s closest competitor.
And I’m surrounded by talent. The agents at Merrill L. Thomas, Inc. consistently rank in the top 10 for individual sales performance. In 2012, six of our agents were ranked in the top 20, and four agents were ranked in the top 10 for the entire multiple listing service. At Merrill L. Thomas Inc., I work with the best real estate pros in northern New York.
Even though life in the Adirondack Mountains is fun, buying and selling property is serious business. My clients get the knowledge only experience brings. I made a lifestyle decision and bought my first property in Lake Placid 30 years ago. I’ve worked in up markets and depressed markets, buyers’s markets and seller’s markets. I know where the best internet access is located and where you can go if you want to be completely out of touch. I was an economic development executive in the Adirondacks and served on community boards; I know which communities are hopping and growing, and which have sleepy mountain chalets surrounded by forested solitude. Drop me a line or give me a call at 518.524.2712, if you would like to discuss my personalized boutique Adirondack Lifestyle real estate services.